Service
Explainers, product demos, and social reels that actually look professional — without a video production budget or a six-week shoot timeline.
Midus produces AI-assisted marketing video end to end: scripts drafted with AI, voice tracks handled by AI or a human VO when the spot demands it, and editing accelerated by modern tooling. This is not creepy talking-head avatars or uncanny lip-sync slop. It is real, usable video — screen captures, product footage, stock, motion graphics, captions, music — assembled at a fraction of the cost of a traditional agency shoot.
Who this is for
You know Instagram reels, TikTok, and YouTube Shorts are where attention lives, but producing enough polished video to actually keep a cadence is brutal. You're either posting once a month or posting lazy stuff you're not proud of. Neither is working.
You ship features constantly. Your onboarding still shows last year's UI. You need explainer videos, feature walkthroughs, and release announcements, and the backlog keeps growing because every video turns into a multi-week production project.
You want an ad spot that looks professional — not a phone selfie, not a Canva slideshow. But a traditional production shop quotes $15–$30k per video and a six-week calendar. You need the quality floor of an agency without the agency pricing or pace.
What we produce
Every engagement is custom. The building blocks below are what we typically combine; the mix depends on the format, the platform, and the quality floor your brand needs.
60-second to three-minute explainers that actually explain. AI-assisted scripting gets us to a solid draft fast, then a human editor tightens it. Paired with screen capture, stock footage, or motion graphics depending on what serves the idea.
You record the raw product walkthrough; we polish it. Clean cuts, zoom-ins on the parts that matter, call-out annotations, B-roll where the screen alone isn't enough, captions, and a voiceover that sounds like a human paid attention.
Vertical-first video built for Reels, TikTok, and Shorts. Hook in the first second, fast cuts, burned-in captions, music that won't get your account flagged. Produced at enough cadence that you can actually test what works.
Paid social and pre-roll ad creative cut to the exact specs each platform wants: 15s and 30s, square, vertical, and horizontal. Multiple variations of hook, CTA, and framing so your media buyer has real A/B material to work with.
AI voice when the brief tolerates it — licensed, neutral, properly paced, no uncanny artifacts. Human VO when the spot needs warmth, regional authenticity, or recognizable personality. We call the trade-off honestly; we don't pretend AI voice fits every job.
On-brand title cards, lower thirds, animated logos, transitions, and end cards built as reusable templates. Once the system is set, every subsequent video assembles faster and stays visually consistent across your library.
Outcomes
Example scenarios below reflect the kind of shift teams see when video production goes from one-off project to steady pipeline. Your mileage depends on format, complexity, and review cycles.
Social cadence
Most teams we work with jump from posting one polished video a month to publishing two or three reels a week. Enough volume to actually learn what hooks work instead of guessing on a sample size of four.
Example scenario.
Release velocity
A SaaS feature-release video that used to mean scheduling a shoot, recording VO, and waiting on an editor now goes brief-to-published in about three working days. Your release notes stop lagging the actual release.
Example scenario.
Paid creative testing
Once the base spot is cut, alternate hooks, CTAs, captions, and platform sizes come off the edit bay in a single afternoon. Media buyers get four to six real variants to test instead of one precious hero cut.
Example scenario.
How we work
You tell us the goal, audience, platform, and quality floor. We come back with a script, a shot list, and a visual direction — usually within a day or two. No open-ended discovery phase.
We produce a first-cut video: full edit, voiceover, captions, and music placed. You review on one link with timestamped comments. We take one or two revision passes — not ten.
Final masters plus platform cuts land in your drive. After the first few videos we know your style, so every subsequent piece moves faster. Ongoing engagements settle into a predictable weekly output.
FAQ
No. That style has its moment on LinkedIn but the uncanny-valley mouth and stiff gestures read as cheap to most audiences, and your brand doesn't want to be associated with it. Our output is conventional marketing video — screen capture, product footage, stock, motion graphics, captions, music. AI accelerates the scripting, voicing, and editing; it does not generate a fake human pretending to be a presenter.
Yes. You send us a brief — product, audience, goal, length — and we deliver a scripted draft. AI gets us to a solid first version quickly; a human editor then tightens the hook, trims the middle, and sharpens the CTA. You review the script before we spend any time on the edit.
We use AI voice providers with commercial-use licensing built into their terms (ElevenLabs and similar), and we track which voice was used on which asset so you have a clean audit trail. When a spot calls for human VO — a recognizable brand voice, regional authenticity, or a campaign where AI voice feels wrong — we book a human session and fold the cost into the project. We'll tell you honestly which is right for a given piece.
A social reel is usually a three-to-five-day turnaround from brief to delivered file. A scripted explainer or product demo lands in a week to ten days. A full ad spot with multiple platform cuts runs one to two weeks. Steady-state engagements move faster because we already know your brand and templates.
Yes, and we recommend it. Vertical for Reels, TikTok, and Shorts; square for in-feed social; horizontal 16:9 for YouTube pre-roll and landing pages. One script, one edit, three master exports — this is table stakes for us, not an add-on line item.
Most short-form social reels land in the low hundreds of dollars each. Scripted explainers and product demos run in the four-digit range depending on length and complexity. Ad spots with multiple platform variations typically fall between. Ongoing monthly packages bring per-video cost down further. We spec realistic numbers in the first conversation — no "enterprise pricing, contact sales" runaround.
Related services
Tell us the formats you need, the platforms that matter, and the quality floor your brand will accept. We'll come back with a realistic plan, cost range, and first-video timeline — typically within two business days.